Making immediate improvements to two areas could bolster both interest in your community and your occupancy rates: marketing and sales. Some communities view marketing and sales initiatives as interchangeable or “one in the same.” However, there is a clear distinction: Marketing gets heads turning toward your community, sales happens once your target is already in the door.
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Running any business has its risks. Assisted Living is no different. Fueled by an exploding market to support the growing senior class driven by the baby-boomers, record number of assisted living options are coming online across the U.S. These risks are not avoidable, and should be known before you get started so you can take steps to reduce them.
Assisted Living homes (a.k.a. Board and Care, Residential Assisted Living, Group Home) are becoming increasingly popular with the expanding number of seniors. Although there is no guarantee to success, a few steps and strategies can help potential owners be more successful.
No one wants to move to assisted living - this is a fact we've found in the 10 years we've been helping families find the right option for their loved ones. If your parent reaches out to you and says - "I'm ready to move to assisted living" - you have beaten the odds - most will take a hard stance at first. Here are 9 steps to start the conversation when you feel it is no longer safe for your loved one to live alone - and begin to explore assisted living on their terms.