Risks of starting an assisted living business Risks of starting an assisted living business

Running any business has its risks. Assisted Living is no different. Fueled by an exploding market to support the growing senior class driven by the baby-boomers, record number of assisted living options are coming online across the U.S. These risks are not avoidable, and should be known before you get started so you can take steps to reduce them.

Valuing the Insights About Our Lives of All Ages Valuing the Insights About Our Lives of All Ages

Jeff Rubin, author and advocate for positive aging, shares these thoughts about how we can start (or continue) to value insights about our lives observed by people of all ages, from young children to older adults. Maybe take these powerful ideas with you as you move through your day. 1. Honor the right of every individual to be treated with dignity and respect regardless of their age, ability, station, or income. 2. Take stock in the abundance of human capital available to us at every season of a person’s life. 3. Empower those whose insights, experience, and wisdom are seldom sought or rarely heard. 4. Promote intergenerational dialogue, planning, and action on issues impacting the quality of life for people of all ages. 5. Protect the safety and well-being of older people to live out their lives without being forced to choose between food or medication, or the fear of becoming isolated or alone. Jeff’s book, Wisdom of Age, is available on Amazon or visit his website,

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