Last Modified: September 28, 2017
Who Uses Our Site and Services
We make our Site and Services available to different types of visitors. As discussed further below, the information that the Site and Services collect from and share about a user may depend on the user type. An individual may be one or more of these types of visitors depending on the nature of his or her interactions with our Site and Services.
• Senior Living Facility: A homeowner or property manager who has the authority to advertise on the Site or Services.
• User: An individual who uses the Site or Services for any purpose other than as a homeowner or property manager who is advertising on the Site or Service. Users may be using to browse Senior Living Facility profiles, apply for or contact an assisted living facility through the Site or Services, and/or to read or otherwise engage with Senior Living Facility research and other content on the Site or Services or through email.
Collectively, Senior Living Facilities and Users are referred to herein as “visitors.”
Children Under the Age of 13.
The Site and Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at Info@RealtimeSL.com.
Collection of Personal Information
We collect both Personal Information and Other Information about visitors in connection with the Site and Services. “Personal Information” is information that we can directly associate with a specific person without additional information, such as an email address or phone number. “Other Information” is any information we collect that is not Personal Information. We may combine Personal Information with Other Information, in which case we will treat the combined information as Personal Information. We also may combine information that we collect about you through the Site and Services with additional information that we or third parties collect in other contexts—such as our communications with you via email or phone, or your customer service records. In those circumstances, we will treat the combined information in accordance with this Policy.
You can visit the Site and use some of the other Services without submitting any Personal Information. However, as described below, we do automatically collect some Other Information when you use the Site and Services. The Site and Services also make it possible for you to submit Personal Information in a variety of contexts. For example, if you register as a Senior Living Facility or User you will be required to provide Personal Information.
Information about Users. We may collect various types of Personal Information about Users in connection with the Site and Services, including:
Information about Senior Living Facilities. We may collect various types of Personal Information about Senior Living Facilities, including:
We may ask for additional information about Visitors in order to determine whether they are a good fit for the Site or Services. Information may be requested through such means as applications, telephone screenings, and reference checks. We also may collect rating information about Senior Living Facilities through our Users. More specifically, Users may be allowed to rate Senior Living Facilities through the Site or Services, and we retain this information.
Surveys. From time to time, we may ask our visitors to participate in surveys. Such surveys may be used to collect both Personal and Other Information. Participation in these surveys is completely voluntary, and you therefore have a choice whether or not to disclose your information.
Other Information collected automatically through the Services. We also collect Other Information automatically through the Services. This may include information such as your IP address and domain name, your location as inferred from your IP address, your Internet service provider, the date and time of your visit to the Site or Service, your use of the Site or Services during your current session and over time (including the pages you view and the files you download), the URLs from the websites you visit before and after navigating to the Site or Services, your computer’s or mobile device’s operating system and browser type, and your software and hardware attributes (including device IDs). We may collect such information using a variety of mechanisms, including the following:
Server Logs. When you visit the Site or Services, we automatically receive and record certain information from your computer (or other device) and your browser. This may include data such as your IP address, the pages you visit or features you use on the Site or Services, and your general geographic location as inferred from your IP address. To obtain such information, we may use server logs or similar applications that recognize your computer or other devices and gather information about their online activity.
Essential Cookies: These cookies are essential to the functioning of the Site or Services and allow you to interact with and use the features of the Site or Services. If these cookies are not permitted by your browser, we will not be able to provide certain features of the Site or Services to you.
Preference Cookies: These cookies are used to collect information about your choices and preferences, such as your preferred language or the country from which you visit the Site or Services. We use this information to customize the Site or Services to your preferences.
If you are concerned about having cookies on your computer, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete cookies, certain features of the Site or Services may not operate correctly.
Pixel tags. The Site, Services or the emails that you receive from us may use an application known as a “pixel tag” (also known as a “clear gif” or “web beacon”). A pixel tag is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include Personal Information. For example, it allows an email sender to determine whether a user has opened a particular email. Deleting or blocking cookies will not stop the collection of information through pixel tags and similar tracking mechanisms. However, as discussed in the section below titled “Third-Party Advertising Companies,” you can take steps to limit how such information is used for advertising purposes. Even in that event, we may continue to use the information for other purposes, including analytics.
Local storage. We also may use HTML5 local storage to collect and retain certain information about you. Data in local storage is not deleted when you clear your cookies, but it can be deleted by following the instructions provided by your browser developer.
We may partner with certain third parties to collect, analyze, and use some of the Personal Information or Other Information described above. For example, we may allow third parties to set cookies or use pixel tags on the Services or in email communications from Senior Living Innovations. This information may be used for a variety of purposes, including analytics and targeted advertising, as described below.
Use of Your Information
We may use Personal and Other Information for a variety of purposes, as described below.
Personal Information. We may use the Personal Information that we collect about visitors, including Senior Living Facilities and Users, to:
Provide the Site and Services to you and other users;
Fulfill the terms of any agreement you have with us, respond to your requests, or otherwise complete a transaction that you initiate, including payment processing;
Review, evaluate, and verify the credentials and experience of visitors, including through screenings and reference checks;
Post facility opening notices;
Transmit Users’ requests for information to Senior Living Facilities;
Send administrative communications related to the Site or Services;
Communicate with visitors through email notices, newsletters, and updates, including promotional communications about topics, products, and services that we believe will be of interest to visitors;
Engage in analysis and research concerning the Site and Services, improve visitors’ experiences with the Site and Services, and otherwise enhance the quality of our products and services;
Create a custom experience for visitors and tailor our products and Site and Services to visitors’ individual interests and preferences;
Comply with legal and/or regulatory requirements, or to protect our rights and interests; and
Compile and share aggregated information.
Other Information. We use the Other Information that we collect for these same purposes, as well as to:
Count and recognize visitors to the Site and Services and analyze how visitors use the Site and Services;
Engage in analytics or targeted advertising as described in the “Third-Party Advertising Companies” section below; and
For any other business purpose permitted by law.
Disclosure of Your Information
We may disclose aggregated information about our visitors. Also, we may disclose your Personal Information and Other Information to: (i) our subsidiaries and affiliates; (ii) contractors, service providers and other third parties we use to support our business and who are contractually bound to keep your Personal Information confidential and only use it for purposes for which we disclose it to them; (iii) to a buyer or other successor to all or substantially all of our assets, or to the assets of any division related hereto, through merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer; (iv) to comply with any court order, law or legal process; (v) to enforce our rights arising from any contracts entered into between you and us; or (vi) if we believe disclosure is necessary or appropriate to protect our rights, property, or safety, or those of our customers or others.
In addition, we may share Personal and Other Information with other visitors of the Services where appropriate. For example, if you are a Senior Living Facility and submit information to us for contacting you, we may share that information with Users who are interested in learning more about you. Similarly, we may share a User’s contact information with a Senior Living Facility to enable them to communicate directly.
Your Direct Sharing of Personal Information.
The Site and Services may enable you to share Personal Information directly through the Site and Services. For example, the Site and Services may include an opportunity for Users to upload a request for information or an application for a facility opening to share with a Senior Living Facility. The collection, use, and disclosure of your Personal and Other Information will be subject to the privacy policies of the third-party websites or services, and not this Policy.
Links and Plugins to third parties
Third Party Advertising Companies
We partner with certain third parties to collect Other Information to engage in analytics, auditing, research, and reporting. These third parties may use web logs, pixel tags, or similar online tracking mechanisms, and they may set and access cookies on your computer or other device.
The Site and Services also may enable third-party tracking mechanisms to collect Other Information on our Site or Services over time and across unaffiliated websites for use in online behavioral advertising. For example, third parties may use the fact that you visited the Site or Services to target online ads for the Site or Services to you on websites that are not affiliated with Senior Living Innovations. In addition, our third-party advertising partners might use information about your use of the Site or Services to help target advertisements unrelated to Senior Living Innovations based on your online behavior in general. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website at http://www.networkadvertising.org/understanding-online-advertising or the Digital Advertising Alliance website at http://www.aboutads.info.
Your Choices About Our Collection, Use and Disclosure of Your information.
If your email address or other contact information is provided during the registration process, we may occasionally send you newsletters and other communications that promote the use of our services and other advertising purposes.
If you do not want us to use your email address or other contact information for advertising purposes, you can opt out by selecting “unsubscribe” from within the email or your account profile page, or emailing us directly at Info@RealtimeSL.com. You can review and change your Personal Information by logging into the Site or Services and visiting your account profile page. We do not control third parties’ collection or use of your information for interest-based advertising; however, these third parties may provide you with choices relative to your personal information.
Your California Privacy Rights
Under California Civil Code Section 1798.83, California residents who use our Site or Services may request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send us an email at Info@RealtimeSL.com or write us at:
Senior Living Innovations
2602 E Bighorn Ave.
Phoenix, AZ 85048
We implement measures designed to protect your information from accidental loss or unauthorized access, use, alteration or disclosure. However, the safety and security of your information also depends on you. We urge you to protect your user information and password and to be careful about giving out information in public areas of the Site or Services, which may be viewed by other visitors of the Site or Services.
Unfortunately, transmitting information via the internet and mobile platforms is not completely secure. We cannot guarantee the security of your personal information when transmitted through our Site or Services. Any transmission of Personal and Other Information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures we provide.
Special Notice to You if You are Located in Countries Other than the United States
The Site and Services are designed for and intended for use only by individuals located within the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, including those whose privacy laws may be more restrictive than U.S. law, please note that in accessing the Site and Services, you may be transferring your personal information to the United States. By providing your personal information you consent to that transfer.
We ask that you not send us, and you not disclose, any sensitive Personal Information on or through the Site or Services. Such information includes, but is not limited to, social security numbers, financial account information (except for payment information as required), and information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership. UNDER NO CIRCUMSTANCES SHOULD ANY PROTECTED HEALTH INFORMATION BE SENT TO OR DISCLOSED TO US.